October 30, 2007

Tonight marks a very important occasion in the growth of Pudding Media as a company. We have launched tonight our first partner implementation with the instant messaging company Meebo. This announcement took place at a great party Meebo has put together in San Francisco to celebrate their second birthday and they have presented the Meebo platform for applications that are mostly focused on connecting users. Pudding was one of four inaugural applications of the platform presented at the party and our CEO Ariel took center stage and briefly introduced Pudding Media to the audience. Right now, Meebo users can directly make voice chat conversations with other Meebo users using a Pudding Media widget without the need of downloading any additional software.

This is just an initial stage of the solution. In the near future, we intend to allow users to call any phone numbers and run our voice discovery technology that will allow adding relevant content such as news, blogs, information and images in conversations and down the road we anticipate using our Voice Sense monetization technology to place contextual ad links relevant to the conversation. Meanwhile we are certainly looking forward to supporting the Meebo userbase. We also took this opportunity to announce our own Pudding Media Partner Platform that is offering internet telephony vendors, web publishers and social networks with our voice monetization and discovery solutions.
It was certainly an exciting day. It is certainly a great achievement in the life of a start up to get to go out to market and get users to start using your product. Our team really made a substantial effort and worked together with the Meebo team to make it happen.
Pudding Media Press release
Giga OM Coverage
Tech Crunch Coverage
Venture Beat Coverage
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October 19, 2007
Back to blogging. Sorry I have been out for so long. I promise that I will be blogging on a regular basis…

One very interesting development this week is the bold move by Viacom, the media powerhouse that owns the right to the popular Comedy Central TV show as they launched a new web site for The Daily Show to where they publish every minute of the show in the past 13 years online free and accessible to all users. I tried the new site and it is incredible as you can search through past shows and get to see any one of them. Looks like they spent quite sometime tagging all this content so it would be easily searchable. This was interesting to me as I recalled a friend of mine mentioned to me recently about a very funny John Stewart joke he did last month during the Iranian President Ahmanidjad visit to the United Nations in New York. I was able to go to the site search for the tag “Iran” and access that specific clip in less than 10 seconds of search time. I found that pretty amazing as by bringing all this mass content online and making easily searchable by tagging it properly, we are getting closer to an age where every form of digital content will be accessible online . Furthermore, seems like this move is supported by advertising. I saw an ad for Hyundai running both as a pre-roll and as an overlay on the screen while I was watching a clip. I dont know the economics here but it is my guess that advertisers would be willing to pay for such premium inventory but especially as users are really engaged as they are searching for particular content which can result in very high response rate tot he advertising. Finally, as I never really used to watch this show on a regular basis, I think just by bringing this complete show archive online, this opens up to a whole new target segment that is currently not addressed (just like people like me) and this should build more traffic and increase the audience of the show to a whole new population beyond of the regular TV watchers of the show. Seems like a home run to me.
For some more coverage about this see this Boing Boing post
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